Sacha Lichine is an incredible trailblazer and an authority on the rosé scene.  He first created Whispering Angel, the wine that revolutionized the rosé scene. Sacha is a remarkable man with deep roots in wine.  He was born into the wine world.  His father was called “The Pope of Wine”, owner of the renowned Château Prieuré-Lichine (Margaux) in Bordeaux.  Known as a creative genius and risk-taker, Sacha first introduced rosé wines to the United States in 2006.

Sacha was passionate about rosé wines and wanted to teach the world(specifically America) how to drink rosé.  In the South of France, rosé was a lifestyle, men drank rosé at lunch, they drank rosé on their boats and rosé on the beach.  Americans were only drinking white zinfandel at the time.  No one was drinking quality rosès.  This prompted Sacha to give up his luxurious lifestyle in Bordeaux and create a rosé category in the US.  

From the Estate of Sacha Lichine and crafted by renowned winemaker Bertrand Leon comes The Pale.  Inspired by the early-mid 20th-century cocktail party scene and the street side cafes of London, Paris and New York City, Sacha now introduces The Pale.  The bottle is beautiful, creative and distinct from other rosés on the market.  With The Pale, Sacha wanted to shake things up. The label is flamboyant, chic, extravagant and wild.  With peacocks, flappers and bartenders on the label, this rosé is one of a kind.  The bottle has a beautiful crystal embossment on the punt that reminds you of a bottle of gin or whiskey.  The label and the punt make it a beautiful accessory to adorn any bar cart. 

The name, “The Pale”, comes from the beautiful pale pink hue in the glass.  The Pale is a nod to Londoners who used “The Pale” as a term of endearment.  The English, when at a bar, would ask who’s up for a glass of Pale? That was their way of asking for a glass of Rosé.

The grapes for this classic Provence rosé come from the best vineyards that grow parallel to the Mediterranean Coast. As a result, this wine is strongly influenced by the fresh sea air of the French Riviera. The salty sun-drenched soils give the wine a dry yet fruity character.  A blend of Grenache, Cinsault, Syrah and Rolle, it is crisp, dry and fresh with hints of pink grapefruit and sweet meringue.

You can drink The Pale with a nice meal or simply pair it with potato chips.  It is a fun wine to drink from breakfast through dinner.  There is no time of day you can’t drink The Pale, there are no limits to this wine.  It is a fun, extravagant and lively Rosé.  Once again, Sacha Lichine has redefined the rosé category.

Quite simply, The Pale is quality luxury in a bottle.  With spring in sight, it is time to throw a sophisticated Rosé soiree.  Be sure to have plenty of bottles of The Pale at the table.  Cheers!

ALC 13%